Rakul Preet Singh, and Sumeet Vyas’s Chhatriwali was launched in India on Zee5 this week. In this article, we analyze the film’s performance, budget the amount of views it received to Zee5 in India the success of the film, whether it’s a hit or flop, and how it fared in its debut weekend. See Varisu
Chhatriwali OTT Views
Chhatriwali received 1.9 Million viewers in its first day for Zee 5, in India which is fourth most watched material that is a direct OTT launch this week. Chhatriwali is the creator behind Taza, a web-based series Khabar which is available on Hotstar along with trial by flame on Netflix and Mission Majnu to be 4th most watched this week. Anything less than 2 million views is a terrible performance, and it’s likely that it been a failure due to being the exact same as Janhit Mein Jaari, which failed in theaters.
Is Chhatriwali Hit or Flop
Chhatriwali is a flop with 1.9 Million viewers. Chhatriwali required greater than 40 Lakh viewers over its first day at India on Zee 5 to be called an average and must have greater than 70 lakh views for it to be deemed an A-Hit. Chhatriwali was not released at the box-office, therefore there are no numbers to determine whether it was a hit or flop, therefore we will use the criteria below for determining if a movie is a hit or the flop ( Note that Zee 5 has internal criteria and also considers global views when deciding whether a film is a hit or not) All streaming services have data about the completion rate i.e the number of people who completed watching the film that determines if the film is good or not.
Criteria:
Less then 40 Lakh Views means the movie is a flop OTT could have invested a lesser amount in a web series and gotten the same views
40 -70 Lakh views Movie is an Average on OTT
70 Lakh – 80 Lakh Views Movie is a Hit
80 Lakh Views to 1 Crore Views Movie is a Super Hit
1 Crore + Views Movie is a Blockbuster on OTT
Budget
It is estimated that Chhatriwali had a budget of 28 Crores
Where to Watch
Chhatriwali can be watched on Zee 5 here
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- Chattriwali – 1.9 Million Views
Most Watched Post Theatrical OTT Movies Views
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For those asking for the source of views it usually comes from producers or trade same as the box office.